The Japan national football team's sponsors have increased to 40 companies, including major corporations like Toyota and Kirin Holdings. According to a survey by Tokyo Shoko Research, there are 40 companies that support the Japan national team (as of May 20). In addition to major Japanese companies like Toyota, Kirin Holdings, and KDDI, many new and unlisted companies are also participating. Generally, sports sponsors are thought to be only major corporations. However, the scope of sponsors is expanding, and various companies are getting involved. Among the 36 companies with known performance, Toyota has the highest sales revenue at 50.6849 trillion yen. Following that, major companies like Mizuho Financial Group, MS&AD Insurance Group Holdings, KDDI, Mitsui Fudosan, and ANA Holdings are also participating. There are eight companies with sales revenue of over 1 trillion yen. On the other hand, there are also five companies with sales revenue of less than 10 billion yen, and new companies are also entering the market. Ken Mori, the head of the information department at Tokyo Shoko Research, cites the change in the sponsor system in 2023 as the reason for this. New companies can also participate more easily. With the introduction of a new system called 'SOCIAL VALUE PARTNER' that supports activities such as popularization and development, and social contribution, the hurdle for becoming a sponsor has been lowered, making it easier for new companies to participate. The Japan Football Association's sponsor system has several types. The 'SOCIAL VALUE PARTNER' system, which was newly established in 2023, is a framework for activities that support women's soccer, soccer for people with disabilities, and regional sports development, among other things. The position of sponsors has changed from 'purchasing advertising space' to 'partners who tackle social issues', making it easier for new companies to participate. The Japan national football team's sponsors include a variety of companies. While major companies like Toyota and Kirin Holdings are participating, new and unlisted companies are also participating. The number of sponsors for the Japan national team is increasing, and new companies are entering the market, expanding the scope of sponsors. The Japan national football team's sponsors are changing, with new companies participating and the scope of sponsors expanding.