The Japan National Football Team has entered into a new partnership with the Kirin Group. This agreement, effective from April 2015 to December 2022, designates Kirin as the Official Partner of the Japan Football Association (JFA). The press conference took place at Tokyo's National Yoyogi Stadium ahead of the send-off event for SAMURAI BLUE, who will compete in the World Cup in Brazil. Kirin has supported the Japanese national team for 36 years, starting with the 'Japan Cup' (now the Kirin Cup Soccer) held in 1978. This new contract signifies a shift from 'Official Sponsor' to 'Official Partner,' marking a new chapter in their collaboration. Kirin President Isozaki stated, 'Under soccer's new slogan, we aim to energize Japan together with everyone.' The Kirin Group's website features support content for the national team, including soccer-related TV commercials.